Our motto in business as it is in life is “Ad Majorem Dei Gloriam”, Latin for “To God Be the Glory”. Our faith underlies everything we do in life, including building a business which provides excellent service and outstanding results for our clients and fair pay and a great opportunities for our people. 

Our story goes back to when our founder, Joe Roberts, first got involved in buying vacant land after years of investing in Single and Multifamily real estate. Like most land investors, his primary lead generation method for years was using direct mail, but after seeing some market saturation with his direct mail campaigns and in search of a way to increase his lead flow, Joe hit upon cold-calling. Cold-calling is a rarely used method in an industry dominated by mailers. He leveraged the interpersonal soft skills developed during his time spent as a trainer and instructor in the US Marine Corps to develop cold-call leads and saw immediate results in his land business.

Convinced of the untapped potential, Joe knew he needed someone familiar with the inner-workings of a real estate company to help him bring the company to life. He approached John about partnering to form a company which would hyper-focus on cold-call lead generation for land investors. With Joe’s niche specific experience and John’s background in real estate finance, management, and accounting, the partnership was formed and Land Caller was born.